I mostly hate commercials. I don’t hate them so much as my brain just actually turns off when they come on. I can stare at the TV and still not see them. It’s an evolved survival tactic, developed as a response to so many of them being so bad at what they’re attempting to do, and instead, being so great at being totally annoying.
But when this one came on last night, it actually got my attention. As I was walking out of the room, no less. Cool visuals, funny, relevant, well-paced, and pretty much geektastic.